Headspace Find Your Happy Spec Campaign
This campaign is potentially my most experimental one. While working as a junior copywriter at my first gig (yes, the B2B agency) I wanted to get funky with a brand I really liked. This campaign is all about finding your happy—from the metaphorical sense or to literally finding “happy” in the headlines.
Print Executions
Designed by Brandon Fishman
Social Executions
OOH Executions
Earned Media
We partnered with Redbubble—whose network expands beyond 700,000 artists and designers—to help spread awareness of our “Find Your Happy” campaign with a sticker design competition.
Entrants can post sticker designs that represent ways that they find their happy. Ten winners will have their stickers highlighted on Headspace and Redbubble’s websites. Proceeds from the winners’ stickers will go to the National Alliance on Mental Illness.
Our goal is to keep spreading awareness about mental health and highlight ways that people can pursue help and find their happy.
