Pernod Ricard Shopper Work
At some point in their career, I think every copywriter should spend countless hours pumping out headlines that strike the perfect balance of “fun” and “Corporate America acceptable.” These pieces (and one concept) were my attempt at this writing cocktail (pun so intended). Cheers.
Free The Flavor
Summer FY24
Expect More From a Can
Ready-to-drink Always On Spring and Summer FY24
The Ask
Develop an At-Pop display that educates shoppers on our Ready-to-drink cocktails in cans.
The Strategy
Highlight the accessibility and ease of choosing an RTD cocktail in a can this Spring or Summer over a beer or seltzer.
Express Your Spice-inality
Agave On-Premise FY24
