SONOS Listen Confidently Spec Campaign
I have a soft spot for this concept and the way I executed it. It was the first time I actually felt like I had created something fun, witty, and worthwhile. It was my "maybe I can actually do this" moment. And that is why it's still in my book. This spec campaign represents the beginning of my career as a copywriting student flying by the seat of his pants. Shoutout to Photoshop!… and Red Bull!
Print Executions
Outdoor Executions
Radio Executions
Script:
Open on a shower running and a man singing over the song Tiny Dancer
Man: Hold me closer Tony Danzaaaa.
He’s interrupted.
Girlfriend: Babe! Those aren’t the words. It’s ‘Tiny. Dancer.’
Shower water halts.
Man: Are you serious?
Girlfriend: Yes, I told you. Your speaker is awful. Try this, it’s the Sonos Move. It has Trueplay technology that tunes your entire room so you’ll never miss a lyric again.
Man: Wow, thanks!
Song plays with man getting lyrics correct.
V.O. Sonos. Start listening confidently.